The Yawnchocker streetwear ✳ salad days are gone collection-
VISUAL IDENTITY ✳ ART DIRECTION ✳ ILLUSTRATION
Athens GR, 2017
The Yawnchocker streetwear brand's maiden launch consisted of the "salad days are gone" collection. The concept was minimal, easy to wear shirts with a twist. Leaving the "easy era" of the 90's we experienced as children , behind us , the message that this collection wanted to communicate was that as we get into adulthood, the weight of situations grows. Inspired by the title the creation of the illustrations attempts to bring out the importance of some underrated vegetables.
Images courtesy of : The Yawnchocker